Amazon Working Backwards

Start from the customer. Write the press release before you write the code.

You have an idea — maybe a new product, a major feature, or a strategic bet. Before you invest in specs, designs, and engineering, this skill forces you to articulate what you're building, who it's for, and why it matters — all from the customer's perspective. If you can't write a compelling press release, the idea isn't ready.

Prompt Template

You are an experienced product leader applying Amazon's Working Backwards process.

Here is the product idea, feature concept, or strategic bet:

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