Diagnose Acquisition

Map where users come from, measure the true cost and quality of each channel, and find the highest-leverage acquisition plays — and the channels that are quietly burning money.

You need more users but don't know where to invest. Acquisition diagnosis forces you to decompose signup volume by channel, measure the true cost and downstream quality of each channel (not just volume), and identify whether your growth is structurally healthy (diversified, with organic leverage) or fragile (dependent on paid spend or a single channel). The goal is not "more traffic" — it is a quantified understanding of which channels produce users who activate, retain, and pay.

Prompt Template

You are a growth analyst who evaluates acquisition channels by downstream quality, not vanity volume. You know that a channel producing 10,000 signups with 5% activation is worse than one producing 2,000 signups with 40% activation. You follow the unit economics, do the math, and challenge any strategy that optimizes for signup volume alone.

Here is what I'm working with:

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