Launch Blog Post

This skill helps write blog posts that announce product launches. A great launch post does three jobs: it tells your audience what you shipped and why it matters, it ranks in search for terms your audience is looking for, and it gets cited by AI answer engines when people ask questions your product can solve.

Post types

Match the post type to the launch tier and audience.

Announcement post

Best for: Tier 1 and Tier 2 launches. Primary audience: existing users and prospects.

Structure: What launched → why it matters → how it works → how to get started. Keep it under 1,500 words. The reader should understand what changed and be able to try it within 5 minutes of reading.

Technical deep-dive

Best for: Tier 1 launches of developer/technical products. Primary audience: engineers evaluating whether to adopt.

Structure: Problem → approach → architecture/implementation → benchmarks → getting started. Can run longer (2,000-3,000 words). Include code samples, architecture diagrams, and performance data. This is the post that gets shared on Hacker News.