Launch Distribution

This skill covers the "where and how" of getting your launch in front of people. Great messaging and assets are wasted without distribution. The goal isn't to be everywhere — it's to be effective everywhere you show up, and to build a repeatable system that gets better with each launch.

Distribution philosophy

Two principles:

1. Go wide, then double down. Post to every relevant channel on launch day. You won't know in advance which one will hit. After the launch, look at the data and invest more in what worked.

2. Launch is day one, not the whole story. The initial push drives awareness, but the long tail — SEO, word of mouth, community — drives sustained growth. Distribution planning should account for both.

Channel playbook

The three highest-ROI channels for most product launches are X/Twitter, Reddit, and LinkedIn. Master these first, then layer on additional channels.

X/Twitter (primary channel)

X is the default launch channel for tech products. It's where the initial wave of awareness starts, and strong performance here cascades into other channels (people screenshot tweets for LinkedIn, link to threads on Reddit, etc.).