Launch Email

This skill helps write emails for product launches — from full-list announcements to segmented feature emails to changelog digests. Email consistently outperforms social for conversion because it reaches people who already care. The goal is to leverage that existing relationship: be direct, be valuable, and get the reader to the product fast.

Email types by launch tier

Tier 1: Full list announcement

For major new products or platform shifts. Goes to your entire subscriber list. This is your highest-stakes email — treat it accordingly.

Structure: Subject line → hero (what launched + why it matters) → visual (screenshot or GIF) → 2-3 supporting points → single CTA → signature.

Keep it under 400 words. Email is not a blog post. Link to the landing page and blog post for depth.

Tier 2: Segment-specific announcement

For major new features that matter to a specific subset of users. Sends to the relevant segment only — this is both more targeted and protects your full list from email fatigue.

Structure: Subject → direct hook (why this segment should care) → what it does → how to try it → CTA.

Keep it under 300 words. The segment already knows your product; skip the preamble.