Launch Landing Page

This skill helps design and build landing pages for product launches. A great landing page does two things: it communicates value fast, and it gets visitors to the "wow moment" as quickly as possible. Everything else is secondary.

The two design questions

Before writing a single line of copy or code, answer these:

1. "How can we get the visitor to experience the 'wow' moment as quickly as possible?" The best landing pages let visitors use the product, not just read about it. For developer tools, this might mean an embedded playground. For SaaS, a live demo. For AI products, a widget that runs inference right on the page. The lower the friction between "I landed here" and "oh, this is great," the higher your conversion.

2. "How can we make this page so well-designed that it becomes remarkable on its own?" A landing page that people screenshot and share on social media extends the launch beyond the initial push. This doesn't mean over-designed — it means thoughtful, polished, and distinctive.

Page structure

Hero section

This is the only section that matters for most visitors. 60-80% of visitors never scroll past it.