Launch Metrics

This skill covers how to measure product launches — what to set up before launch day, what to track during, and how to evaluate results afterward. Without consistent measurement, launches are guesswork. With it, each launch informs the next.

Pre-launch setup

Measurement starts before launch day. Setting up tracking the day of the launch means you miss the first-wave data when traffic is highest.

What to set up

1. UTM parameters — Tag every link in every distribution channel
2. Analytics events — Instrument the conversion funnel end-to-end
3. Baseline capture — Record current metrics before launch so you can measure lift
4. Dashboard or view — One place to watch all key metrics on launch day

UTM conventions

UTM parameters track where traffic comes from. Use a consistent naming scheme across all launches so you can compare over time.