Launch Tweet

This skill helps craft social media announcements for product launches. The principles here are platform-aware — what works on X doesn't copy-paste to LinkedIn — but the core goal is the same: stop the scroll, communicate value, and drive action.

Single launch tweet

The single tweet is your most important launch asset. Even if you're doing a full thread, this tweet needs to work on its own because most people will only see it.

Structure

[Strong first line — what you launched, framed as value]

[1-2 sentences expanding on what it does / why it matters]

[Media: video, GIF, or screenshot — attached, not linked]

Rules