B2B Cold Email

Purpose

Write cold emails that earn replies from busy people who do not know you. The bar is high: your email competes with 50-100 other emails in the recipient's inbox. Every sentence must justify its existence, and the email must feel like it was written by a peer, not a salesperson.

Core Philosophy

Cold email is not about selling. It is about starting a conversation. The only goal of a cold email is to get a reply — not to close a deal, not to explain your product, not to dump your pitch. A reply. That's it.

Step 1: Gather Context Before Writing

About the Recipient

• Who are they? (Job title, company, industry, company size)
• What do they care about? (KPIs they own, problems they face, goals they're measured on)
• What have they done recently? (Funding round, new hire, product launch, conference talk, LinkedIn post, job change)
• Why would they be open to this conversation right now? (Trigger event, timing signal, seasonal relevance)