Competitive Analysis and Positioning

Competitor Identification

Three Tiers of Competitors

Direct competitors: Companies solving the same problem for the same audience with a similar approach. These are the names your prospects mention during sales calls.

Indirect competitors: Companies solving the same problem with a fundamentally different approach. Spreadsheets competing with project management tools. Agencies competing with software. DIY approaches competing with automation.

Aspirational competitors: Companies in adjacent markets that your audience admires. You may not compete today, but you compete for mindshare and positioning. Understanding how they communicate helps you learn from their playbook.

How to Find Competitors