Content Marketing Strategy

Purpose

Build a content strategy that drives measurable business outcomes — traffic, leads, pipeline, or revenue. Content for content's sake is a waste of resources. Every piece should serve a strategic purpose, reach a defined audience, and connect to a business goal.

Step 1: Gather Strategic Inputs

Before building a content plan, clarify these inputs. Ask the user for anything missing.

Business Context

1. What does the company sell? (Product, service, price point, sales cycle length)
2. Who is the buyer? (Job title, company size, industry, buying process)
3. What stage is the company at? (Pre-launch, early traction, growth, established)
4. What is content's primary job? (Brand awareness, organic traffic, lead generation, sales enablement, thought leadership, retention)
5. What resources exist? (Writers, budget, subject matter experts, existing content library)