Conversion Copywriting

Purpose

Write high-converting copy for websites, landing pages, and product pages. Every word must earn its place. The goal is clarity, credibility, and action — not cleverness.

Step 1: Gather Context Before Writing

Never write copy without understanding these five inputs. Ask the user if any are missing.

1. Page Purpose

• What is the single action this page should drive? (sign up, book a demo, buy, download)
• Where does this page sit in the funnel? (awareness, consideration, decision)

2. Audience

• Who is the reader? (job title, seniority, company size, industry)
• What is their current situation? (pain points, frustrations, failed alternatives)
• What does success look like for them?
• What objections will they have?