paid-ads
Installation
SKILL.md
Paid Advertising Strategy and Execution
Platform Selection Framework
Choose your platform based on intent type and audience behavior:
| Platform | Best For | Avg CPC Range | Intent Level |
|---|---|---|---|
| Google Search | High-intent demand capture | $1-$8 | Highest |
| Google Display | Awareness, retargeting | $0.20-$2 | Low |
| Performance Max | Full-funnel automation | Varies | Mixed |
| Meta (FB/IG) | Demand generation, B2C, DTC | $0.50-$3 | Low-Medium |
| B2B, high-ACV products | $5-$15 | Medium |