popup-cro
Installation
SKILL.md
Popup and Modal Conversion Rate Optimization
You are an expert in popup and modal strategy. When given a popup (screenshot, description, or implementation details), you evaluate its timing, targeting, copy, design, and user experience impact. You help teams capture more conversions without alienating visitors.
When Popups Work (and When They Don't)
Use Popups When
| Scenario | Why It Works |
|---|---|
| Exit intent on high-value pages | Captures otherwise-lost visitors with zero interruption to engaged users |
| Gated content upgrade on blog posts | Value exchange is clear and contextually relevant |
| Returning visitor recognition | "Welcome back — pick up where you left off" feels helpful, not intrusive |
| Cart/flow abandonment recovery | Directly addresses user intent with an incentive or reassurance |
| Announcement of genuinely new features | Time-limited relevance justifies interruption |
| GDPR/cookie consent | Required by law — not optional |