Product Marketing Context

Overview

This skill helps you build the foundational product marketing document that other marketing skills reference. The output is a product-marketing-context.md file containing your ICP, positioning, messaging framework, competitive landscape, and personas.

Every marketing activity — from ad copy to sales enablement to content strategy — should be grounded in these foundations. Without them, marketing efforts are disconnected and inconsistent.

Creating the Product Marketing Context File

When a user needs to establish their product marketing foundation, guide them through each section below and compile the results into a product-marketing-context.md file.

File Structure

# Product Marketing Context