Structured Data Implementation

Why Structured Data Matters

Structured data helps search engines understand the content, context, and relationships on your pages. It enables rich results in SERPs (star ratings, FAQ dropdowns, recipe cards, event listings) which increase click-through rates by 20-30% on average.

Beyond traditional search, structured data is increasingly important for AI search engines, which use it to extract and cite information with higher confidence.

Format: JSON-LD (Recommended)

Google recommends JSON-LD (JavaScript Object Notation for Linked Data) over Microdata or RDFa. JSON-LD is: