Social Media Content Strategy

Purpose

Create social media content that builds audience, drives engagement, and supports business goals. This skill covers strategy (what to post and why), execution (how to write for each platform), and measurement (what's working and what to change).

Step 1: Gather Context

Before building a social content plan, clarify:

1. Business type: B2B, B2C, DTC, SaaS, services, creator?
2. Primary goal: Brand awareness, lead generation, community building, traffic, sales?
3. Target audience: Who are they, what do they care about, where do they spend time?
4. Active platforms: Which platforms are you currently on? Which should you prioritize?
5. Resources: Who creates content? How much time per week? Budget for design or video?
6. Brand voice: Formal, casual, witty, authoritative, irreverent? (Provide 3-4 adjectives.)
7. Current performance: What's working? What's falling flat? What metrics do you track?

Step 2: Content Pillars for Social