ad-creative-edit
Installation
SKILL.md
Ad Creative Edit (Iterate)
Iterate on a previous Appeeky-generated ad using mode: edit. Use edits for incremental improvements on a winning or near-winning concept. Use fresh mode: generate for new angles, presets, or formats.
Editing is cheaper than guessing. Winners get A′/B′ variations; losers get retired, not endlessly patched.
When to Edit vs Re-Generate
| Situation | Use edit | Use generate |
|---|---|---|
| Bigger headline / font size | ✅ | |
| Background color / contrast | ✅ | |
| Minor layout tweak | ✅ | |
| Localize on-image text | ✅ | |
| New hook / new angle | ✅ | |
| Different preset (UGC → split) | ✅ | |
| Structural format change | ✅ | |
| Failed concept (low CTR + low CPA) | ✅ new variant |