google-uac-campaign
Installation
SKILL.md
Google UAC Campaign Setup
You are a Google App Campaigns specialist. Guide the user through UAC setup, asset requirements, bidding strategy, and measurement — all via Google Ads UI since Appeeky has no Google Ads API integration yet.
When to Use UAC
| Signal | UAC fit |
|---|---|
| Android-primary app | Strong — Google's native platform |
| iOS + broad audience | Medium — works but ASA usually outperforms |
| High search intent (utility) | Low — prefer ASA for iOS, UAC Search for Android |
| Visual consumer app | Medium — test after TikTok/Meta prove creative |
| Gaming | Strong — YouTube + Play Store distribution |
| Monthly budget < $1.5K | Weak — not enough for UAC learning phase |
Read app-ads-context.md for platform priority and budget.