Meta Budget Optimizer

Daily and weekly budget allocation rules for Meta app campaigns. Apply after meta-campaign-setup launch and initial meta-campaign-audit at 48h.

Scale winners in small steps. Kill losers fast. Never let a bad ad eat 70% of spend unchecked.

Initial Assessment

1. Read app-ads-context.md — target CPA, LTV, monthly cap
2. Confirm active campaigns via meta_ads_list_campaigns
3. Pull last 3 days ad-level insights before any change

Core Rules Engine