Analytics Tracking Automation

Skill by ara.so — Data Skills collection.

This skill enables AI agents to plan, implement, and deploy GA4 + GTM tracking setups. It automates site analysis, page grouping, event schema design, GTM container synchronization, preview verification, and publishing—supporting both generic websites and Shopify storefronts.

What This Skill Does

The analytics-tracking-automation project provides a local-first workflow that:

1. Analyzes a website by crawling pages and identifying business intent
2. Groups pages by purpose (e.g., product, pricing, contact)
3. Designs event schemas (GA4 events, parameters, triggers) based on site structure
4. Syncs to GTM by creating/updating tags, triggers, variables via Google Tag Manager API
5. Verifies in preview using automated Playwright-based checks
6. Publishes the GTM container version when verification passes
7. Supports Shopify with specialized tracking for cart, checkout, and purchase flows
8. Maintains artifacts for resumable, reviewable tracking work