Claude Email Marketing Skill

Skill by ara.so — Marketing Skills collection.

This skill provides Claude with opinionated, practitioner-level expertise in email marketing. It covers authentication (SPF, DKIM, DMARC), list building, segmentation, copywriting, automation sequences, deliverability optimization, metrics analysis, and ESP selection.

What This Skill Does

Transforms Claude into an email marketing expert who can:

• Diagnose deliverability issues and provide specific fixes for spam folder problems
• Write high-converting email copy with effective subject lines and CTAs
• Design automation sequences (welcome series, abandoned cart, re-engagement)
• Configure email authentication (SPF, DKIM, DMARC records)
• Segment audiences and recommend personalization strategies
• Evaluate ESPs using a five-factor framework
• Interpret email metrics and suggest optimization tactics
• Ensure compliance with CAN-SPAM, GDPR, CASL, CCPA