Email Marketing Bible Skill

Skill by ara.so — Marketing Skills collection.

This skill transforms Claude into an email marketing expert with access to 68,000 words of research, 908 sources, 4,798 insights from 44 expert contributors, and 19 industry-specific playbooks. Built by George Hartley (founder of SmartrMail, 28,000 customers).

What This Skill Provides

The Email Marketing Bible is a comprehensive knowledge base covering:

• Strategy & Automation: Welcome series, abandoned cart, post-purchase, win-back, sunset flows
• Deliverability: SPF, DKIM, DMARC, BIMI, sender reputation, IP warming, spam filters
• Copywriting: Subject lines, preview text, body copy, CTAs using proven frameworks (PAS, AIDA, BAB)
• Segmentation: RFM scoring, engagement tiers, zero-party data, waterfall segmentation
• Compliance: GDPR, CAN-SPAM, CASL, CCPA, Australian Spam Act
• Industry Playbooks: 19 vertical-specific strategies (Ecommerce, SaaS, Newsletter, Agency, etc.)
• Platform Selection: Honest comparisons of Klaviyo, Mailchimp, Kit, beehiiv, Sendlane
• Design Best Practices: 57 curated email designs with technical implementation notes