Marketing Analytics Lab Engine

Skill by ara.so — Marketing Skills collection.

Marketing Analytics Lab is a Python-based marketing data ingestion engine that enforces a canonical schema across multiple advertising platforms (Google Ads, Meta Ads, etc.). It uses an adapter pattern to transform platform-specific CSV exports into a unified CampaignRecord format with strict Pydantic validation before any analytics processing.

Installation

git clone https://github.com/shayantimes/marketing-analytics-lab.git
cd marketing-analytics-lab
pip install -r requirements.txt

Core dependencies:

• Python 3.11+
• pandas
• pydantic v2
• pytest (for testing)