Marketing Science Academic Writing

Skill by ara.so — Marketing Skills collection.

A comprehensive skill for writing quantitative marketing science papers targeting flagship journals (Marketing Science, JMR, JM, JCR, JAMS, IJRM, QME, Marketing Letters). Guides you through the complete 0-to-draft pipeline: topic positioning, consumer utility modeling, identification design, structural estimation, counterfactual simulations, and manuscript assembly.

What This Skill Does

This skill transforms your research idea into a complete academic paper draft by:

1. Topic Positioning: Gap analysis, journal selection, contribution framing
2. Consumer Utility Modeling: Micro-founded demand systems, notation, utility specification
3. Identification & Estimation: Causal inference strategies (DID/RDD/IV), structural estimation (BLP/GMM)
4. Counterfactuals & Experiments: Simulation design, conjoint analysis, field experiments
5. Full Draft Assembly: Complete LaTeX manuscript with INFORMS formatting

Key differentiator: Domain-specific conventions for marketing journals that generic writing skills don't cover — utility model structure, identification justification, structural estimation workflows, and journal-specific reviewer expectations.

Installation