Marketing Science Academic Writing Skill

Skill by ara.so — Marketing Skills collection.

A comprehensive skill for AI coding agents to guide researchers through the complete pipeline of writing marketing science academic papers — from topic positioning and consumer utility modeling through identification design, structural estimation, counterfactual simulations, and full manuscript assembly.

Covers 8 flagship marketing journals: Marketing Science, JMR, JM, JCR (UTD-24 tier) and JAMS, IJRM, QME, Marketing Letters.

What This Skill Enables

This skill teaches AI agents to help researchers with:

• Topic Positioning: Gap analysis, journal selection, contribution framing
• Consumer Utility Modeling: Micro-founded demand systems (logit, nested logit, random coefficients)
• Identification Strategy: DID, RDD, IV, structural identification for causal inference
• Estimation Methods: BLP, GMM, MLE, Bayesian estimation workflows
• Counterfactual Simulations: Merger analysis, policy simulations, welfare calculations
• Experimental Design: Field experiments, conjoint analysis, A/B testing
• Full Draft Assembly: LaTeX manuscript generation with INFORMS formatting