Power BI Campaign ROI Analyzer Skill

Skill by ara.so — Marketing Skills collection.

This skill enables AI agents to work with the Power BI Campaign ROI Analyzer, a comprehensive social media marketing analytics dashboard that transforms raw campaign data into actionable insights. The system tracks multi-channel performance, product sales attribution, demographic segmentation, and predictive trend scoring across Facebook, Instagram, LinkedIn, TikTok, and other platforms.

What This Project Does

The Campaign ROI Analyzer is a Power BI-based analytics platform that:

• Multi-Dimensional Campaign Analysis: Tracks reach, engagement, conversion, and retention metrics with weighted business value scoring
• Product Sales Attribution: Breaks down sales by social channel with quality metrics (AOV, repeat purchase rate, time to conversion)
• Demographic Segmentation: Analyzes audience clusters by psychographics, device preference, engagement patterns, and sentiment
• Predictive Trend Scoring: Assigns forward-looking scores to campaigns using historical patterns and seasonal variations
• Real-Time Collaboration: Supports team annotations, customizable alerts, and multilingual reporting
• Unified Data Pipeline: Normalizes data from social APIs, CRM systems, and e-commerce platforms into a single analytical model

Installation