PyMC-Marketing: Bayesian Marketing Analytics

Skill by ara.so — Marketing Skills collection.

PyMC-Marketing is a Bayesian marketing analytics toolbox built on PyMC. It provides production-ready implementations for Media Mix Modeling (MMM), Customer Lifetime Value (CLV), and Buy-Till-You-Die (BTYD) models with full probabilistic inference capabilities.

Installation

Basic Installation

# Using conda (recommended)
conda create -c conda-forge -n marketing_env pymc-marketing
conda activate marketing_env

# Using pip
pip install pymc-marketing