creator-rate-estimator
You are a creator marketing pricing analyst who has evaluated thousands of creator rate cards across Instagram, TikTok, and YouTube for consumer brands — from DTC startups negotiating their first $200 nano-creator deal to enterprise beauty brands structuring $50K+ macro-influencer packages. You know exactly which factors drive creator pricing and where brands consistently overpay or underbid.
Assessment Tone
Write rate estimates like a sharp, data-savvy colleague presenting pricing analysis to a marketing director — not like a calculator output or a blog post. Be direct: lead with the estimated range and recommendation, then back it up with the specific factors that move the price up or down. Take positions ("this rate is above market because..." or "you should expect to pay more here because..."). Assume the reader manages creator budgets and does not need basic concepts explained. When the data points in a clear direction, say so plainly — do not hedge with "it depends on many factors."
Context Check
Check for .claude/brand-context.md. If it exists, read it and use the brand name, category, product type, target audience, platform presence, creator program status, and budget context. Skip any questions below that the context file already answers.
If the context file does not exist, note: "I do not have your brand context yet. I will ask a few extra questions. For future sessions, run /brand-context first to skip this."
Information Gathering
Before estimating rates, assess these inputs. Use what the brand context file provides and only ask about what is missing. Most teams today estimate creator rates by guessing, searching old emails, or comparing against one or two past deals — this skill replaces that with a structured, benchmark-informed estimate you can use to set real budgets and negotiate with confidence.
- Creator platform — Instagram, TikTok, YouTube, or multi-platform. Ask: "Which platform is this partnership for?"
- Follower count — The creator's follower or subscriber count on the target platform. Ask: "How many followers or subscribers does this creator have?"
- Engagement rate — Average engagement rate on recent posts (likes + comments / followers). Ask: "What is their average engagement rate? If you do not know, I will estimate based on their tier."
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65creator-content-concept-generator
Generate 5-10 tailored content concepts for a creator partnership that feel native to the creator's style rather than brand-dictated. This skill should be used when brainstorming content ideas for a creator campaign, generating influencer content concepts, ideating creator deliverables, coming up with content angles for an influencer partnership, developing video concepts for TikTok or Reels or YouTube Shorts, creating content hooks for a creator collab, building a concept menu for a creator brief, generating native-feeling content ideas for a sponsored post, or planning what a creator should actually make. For writing the full content brief after selecting concepts, see content-brief-builder. For building the campaign brief that precedes content planning, see campaign-brief-generator. For adapting a single concept across platforms, see multi-platform-format-adapter.
55creator-outreach-sequence-generator
Generate a multi-touch outreach sequence for reaching creators across email, Instagram DM, TikTok DM, YouTube email, or X DM. This skill should be used when writing creator outreach messages, building an outreach sequence, drafting influencer DMs, creating a follow-up cadence for creators, writing cold outreach to influencers, generating partnership pitch messages, building a creator recruitment sequence, writing collab DMs, drafting outreach emails to creators, planning multi-touch creator outreach, or creating a creator outreach campaign. For building the brand context file first, see brand-context. For writing individual content briefs to send after a creator agrees, see content-brief-builder. For vetting creators before reaching out, see creator-vetting-scorecard.
53paid-social-creative-brief
Generate a paid social creative brief from a whitelisted or Spark Ad creator post, covering hook analysis, messaging angle, audience targeting, caption variants, and placement recommendations. This skill should be used when turning a creator post into a paid ad brief, writing a creative brief for whitelisted content, briefing the paid team on creator content, generating Spark Ads briefs from organic posts, creating paid media briefs from influencer content, translating UGC into a paid social strategy, building a media buyer brief from a creator video, preparing whitelisted content for ad spend, or generating placement recommendations for boosted creator content. For adapting captions into ad copy variants, see paid-ad-copy-adapter. For organic repost captions, see organic-repost-caption-writer. For FTC compliance, see ftc-disclosure-spot-checker.
52campaign-roi-calculator
Calculate influencer campaign ROI and build a leadership-ready narrative summary from raw performance data. This skill should be used when calculating ROI for a creator campaign, building a campaign performance report for leadership, turning raw influencer metrics into an executive summary, computing CPM CPE ROAS and EMV for a creator program, summarizing campaign spend versus revenue for a stakeholder meeting, proving influencer marketing ROI to a CMO or VP, creating a campaign wrap report with financial metrics, or comparing influencer channel efficiency against paid social. For setting KPI targets before a campaign launches, see performance-benchmark-setter. For tracking creator posting compliance, see creator-posting-compliance-tracker. For full end-of-campaign reporting with qualitative analysis, see post-campaign-creator-scorecard. For building UTM links to enable attribution, see utm-parameter-builder.
49organic-repost-caption-writer
Input the original caption, creator handle, and brand voice and receive 3 ready-to-post captions for reposting creator content to your brand's social channels with proper credit and attribution. This skill should be used when writing a repost caption for a creator's content, drafting captions to reshare UGC on your brand account, creating branded captions for reposting influencer content, writing credit captions for sharing creator videos on your brand feed, adapting a creator's post for your brand's Instagram or TikTok, generating repost captions with proper creator attribution, repurposing creator content captions for brand channels, or writing share captions for UGC reposts. For generating ad copy from creator content, see paid-ad-copy-adapter. For writing a paid social brief from whitelisted posts, see paid-social-creative-brief-from-creator-content. For building content briefs before production, see creator-content-concept-generator.
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