Repository brand identity

Define, implement, and govern a quiet, high-craft visual and verbal brand identity system for repositories and package toolkits, avoiding corporate hype and generic visual clutter.

When to use

• Designing a repository's visual assets, palette, or logo marks.
• Creating and hosting custom brand-aligned SVG badges.
• Formatting Shields.io status badges with embedded base64 SVG logos.
• Documenting hero cover image prompt provenance for reproduction.
• Enforcing tone guidelines and visual asset governance across surfaces.

Workflow: establishing a brand identity

Follow these stages to establish a repository brand per ADR 0012:

1. Rationale ──► 2. Palette ──► 3. Vector Marks ──► 4. Badges ──► 5. Hero Rasters ──► 6. Governance