Brand Identity

Create cohesive visual identity systems that communicate brand values through code.

Prerequisites

Before building a brand identity, check for existing design context:

• Read .agents/design-context.md (see design-context) for existing brand name, colors, fonts, style archetype, audience, and Brand Marks. Refresh only what the user wants changed.
• Identify the brand's industry, target audience, and personality traits (3-5 adjectives).
• Delegate depth: generate the full shade scale with the color-palette skill and the type scale with typography. Variables below (--brand-100, --brand-500, ...) are that shared primitive scale.

Step 1: Logo Design Principles

Core Rules