algo-social-engagement
Engagement Rate Calculation
Overview
Engagement rate measures audience interaction relative to reach or audience size. Formula: (reactions + comments + shares) / denominator × 100%. The denominator choice (reach, impressions, followers) significantly affects the result. Computes in O(n) per post set.
When to Use
Trigger conditions:
- Computing engagement metrics for social media reporting
- Benchmarking account or post performance against industry averages
- Comparing content performance across posts or accounts
When NOT to use:
- When evaluating influence holistically (use influence measurement)
- When modeling content spread dynamics (use virality models)
Algorithm
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