Social Influence Measurement

Overview

Influence scoring evaluates an account's ability to drive actions (engagement, sharing, conversions) beyond mere reach. Combines reach, resonance (engagement depth), and relevance (topical authority). Computes as weighted composite score.

When to Use

Trigger conditions:

• Evaluating and comparing influencers for marketing campaigns
• Building an influence scoring or ranking system
• Assessing brand ambassador effectiveness

When NOT to use:

• When measuring content virality dynamics (use viral spread models)
• When computing basic engagement rates (use engagement rate calculator)

Algorithm