Marketing Mix: 4P / 7P

Overview

The 4P (Product, Price, Place, Promotion) framework structures tactical marketing decisions. For services, extend to 7P by adding People, Process, and Physical Evidence. Unlike STP (strategic), the marketing mix is tactical — it answers "how do we execute?" after STP answers "for whom?"

When to Use

Trigger conditions:

• User planning a product launch or go-to-market
• User needs to audit or redesign their marketing mix
• User asks "how should we price this?", "where should we sell?", or "how do we promote?"
• User has completed STP and needs the next step

When NOT to use:

• Before STP is done — mix without a target is unfocused
• For strategic-level decisions → use STP, SWOT, or Ansoff
• For brand identity work → use Brand Positioning