biz-bcg-matrix
BCG Growth-Share Matrix
Overview
The BCG Matrix classifies products or business units into four quadrants based on market growth rate (Y-axis) and relative market share (X-axis). It guides resource allocation: where to invest, where to harvest cash, and what to divest.
When to Use
Trigger conditions:
- User managing multiple products or business units and needs to prioritize
- User asks "which products should we invest in vs cut?"
- User needs a portfolio-level view of their business
- User mentions "cash cow", "star product", or "portfolio strategy"
When NOT to use:
- For single-product strategy → use SWOT or Blue Ocean
- For industry-level analysis → use Porter's Five Forces
- When detailed financial modeling is needed → use DCF or financial ratios
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