biz-pestel
PESTEL Analysis
Overview
PESTEL scans the macro-environment across six dimensions to identify external forces that could impact a business or industry. It operates at the macro level — broader than industry (Porter's Five Forces) or company (SWOT). Use it to surface trends and risks the organization cannot control but must respond to.
When to Use
Trigger conditions:
- User evaluating a new market or country for expansion
- User needs to understand regulatory, economic, or social trends
- User wants to identify macro risks before strategic planning
- User asks "what external factors should we consider?"
When NOT to use:
- For company-specific assessment → use SWOT
- For industry competitive dynamics → use Porter's Five Forces
- For product portfolio decisions → use BCG Matrix
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