biz-pricing-strategy
Pricing Strategy
Overview
Pricing is the only marketing mix element that generates revenue — all others are costs. This skill covers five pricing approaches (cost-plus, value-based, competitive, penetration, skimming) plus psychological pricing techniques. The right approach depends on the product lifecycle stage, competitive landscape, and customer price sensitivity.
When to Use
Trigger conditions:
- User setting prices for a new product
- User evaluating whether current pricing is optimal
- User asks "how much should we charge?" or "why are our margins low?"
- User needs to choose between pricing models (subscription vs one-time, freemium vs premium)
When NOT to use:
- For comprehensive financial analysis → use financial ratios or DCF
- For customer segmentation → use STP
- For cost structure analysis → use Value Chain
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