SWOT Analysis with TOWS Matrix

Overview

SWOT structures strategic assessment by separating internal factors (Strengths, Weaknesses) from external factors (Opportunities, Threats). The TOWS matrix then crosses these four quadrants to generate concrete strategy options. This skill guides the full workflow: from factor identification through prioritization to actionable strategy formulation.

When to Use

Trigger conditions:

• User asks to assess a company, product, team, or project's strategic position
• User needs to identify advantages, risks, or competitive factors
• User wants to turn a situational analysis into strategy options
• User mentions "SWOT", "strengths and weaknesses", or "strategic assessment"

When NOT to use:

• For industry-level competitive dynamics → use Porter's Five Forces
• For macro-environment scanning → use PESTEL
• For product portfolio decisions → use BCG Matrix
• When the user only needs financial analysis, not strategic positioning