Dashboard Design

Framework

IRON LAW: One Dashboard, One Audience, One Purpose

A dashboard that tries to serve the CEO, the marketing team, AND the
engineers will serve none of them well. Each audience has different
questions, different metrics, and different time horizons.

CEO: "Are we growing?" → North Star + revenue + key trends
Marketing: "Which campaigns work?" → CAC, ROAS, conversion by channel
Engineering: "Is the system healthy?" → Latency, error rate, uptime

KPI Hierarchy (Pyramid Structure)