grad-coopetition
Co-opetition: The Value Net (Brandenburger & Nalebuff, 1996)
Overview
Co-opetition recognizes that business relationships are never purely competitive or purely cooperative. The Value Net model extends Porter's focus on rivalry by adding complementors — players whose products increase the value of yours. The PARTS framework (Players, Added value, Rules, Tactics, Scope) provides a structured approach to changing the game rather than just playing it.
When to Use
Trigger conditions:
- User is analyzing a relationship that is simultaneously cooperative and competitive
- User asks about strategic alliances with competitors
- User needs to identify complementors or map all players in a value network
- User mentions "frenemy", "coopetition", "complementors", or "value net"
When NOT to use:
- For pure competitive analysis -> use Porter's Five Forces
- For internal organizational balance -> use grad-ambidexterity
- For international market entry mode -> use grad-oli
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