grad-framing
Framing Theory
Overview
Framing theory examines how the presentation of information — through selection, emphasis, and exclusion — shapes how audiences interpret and respond to issues. The same facts, framed differently, lead to systematically different judgments and decisions.
When to Use
Trigger conditions:
- Analyzing how media or organizations present issues to shape interpretation
- Comparing competing frames on the same issue
- Designing strategic communication with specific interpretive goals
When NOT to use:
- When studying which issues get attention (use agenda-setting instead)
- When analyzing long-term cumulative media effects (use cultivation theory)
- When studying individual cognitive processing (use dual-process theory)
Assumptions
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