grad-survey-design
問卷設計 (Survey Design)
Overview
Survey design translates theoretical constructs into measurable items through systematic operationalization, scale development, and psychometric validation. Rigorous surveys ensure that observed scores reliably and validly represent the intended constructs while controlling for method artifacts such as common method variance.
When to Use
- Measuring perceptions, attitudes, beliefs, or behavioral intentions
- Operationalizing latent constructs from a theoretical framework
- Developing or adapting multi-item Likert scales
- Planning a quantitative study that relies on self-report data
When NOT to Use
- Objective behavioral data or archival data are available and more appropriate
- The construct is better measured through experiments or observations
- Population is unreachable via survey (extremely low literacy, no sampling frame)
- Research question is exploratory and constructs are not yet well-defined
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