mkt-ad-optimization
Digital Ad Optimization
Framework
IRON LAW: Optimize for the Business Metric, Not the Ad Metric
High CTR with low conversion = wasted clicks (attracting curiosity, not buyers).
Low CPC with no sales = cheap traffic that doesn't convert.
The only metrics that matter: CPA (Cost Per Acquisition), ROAS (Return On Ad Spend),
and ultimately: profit per ad dollar. Optimize the funnel, not the ad.
Platform Comparison
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