Content Calendar

Framework

IRON LAW: Higher Posting Frequency Without Content-Channel Fit REDUCES Engagement Per Post

Agents default to "post more often" when building content calendars. But
publishing frequency only improves reach when content format matches
platform consumption patterns. Posting a LinkedIn thought-leadership
article to Instagram Reels, or pushing daily content when you only have
2 good ideas per week, dilutes engagement rate and trains the algorithm
to suppress your content. Test content-channel fit on 5 posts BEFORE
committing to a cadence.

Content Pillars (3-5 Themes)

Define 3-5 recurring themes that align with business goals: