Press Release Writing

Framework

IRON LAW: Inverted Pyramid — Most Important First

Journalists scan, not read. The headline + first paragraph must contain
the COMPLETE story (who, what, when, where, why). Every subsequent
paragraph adds LESS important detail. If an editor cuts from the bottom,
the core message survives.

Press Release Structure

1. Headline (< 10 words)

• Verb + Number + Value: "CloudPOS Raises NT$100M to Expand Across Southeast Asia"
• No jargon, no self-congratulation ("We're excited to announce...")