soc-cialdini
Cialdini's Six Principles of Persuasion
Overview
Robert Cialdini identified six universal principles that drive human compliance. They work because they're cognitive shortcuts — people rely on them to make quick decisions. Understanding these principles helps design more persuasive communications AND recognize when they're being used on you.
Framework
IRON LAW: Ethical Influence, Not Manipulation
These principles are tools. Using them to help people make decisions aligned
with their interests = ethical influence. Using them to exploit people against
their interests = manipulation. The test: would the person feel grateful or
deceived if they knew the technique was being used?
The Six Principles
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