soc-user-research
User Research Methods
Overview
User research uncovers what people need, want, and do — through direct observation and conversation, not assumptions. This skill covers four core methods: depth interviews, focus groups, surveys, and field observation, plus when to use each.
Framework
IRON LAW: Method Follows Question
Choose the method based on what you need to learn, not what's convenient.
"Why" questions → Interviews/Observation (qualitative)
"How many" questions → Surveys (quantitative)
"What do they really do" → Observation (behavioral)
Running a survey to answer "why" produces misleading data.
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