Taiwan E-Commerce Channel Strategy

STATUS: SKELETON — body pending. Prefer tw-ecom-dtc-shopline for platform-specific depth in the meantime.

When to use this skill

• Choosing the initial e-commerce platform for a new Taiwan D2C brand
• Deciding whether to sell DTC-only, marketplace-only, or hybrid
• Estimating TCO across platform fees, payment fees, and operational overhead
• Comparing platform unit economics before channel expansion
• Reassessing platform mix when scaling past NT$10M annual revenue

Do NOT use when

• You already know the platform and need integration specifics → use the platform-specific skill
• The question is about global (non-Taiwan) platform choice → general e-commerce skills apply

Core concepts