LINE OA CRM Operations

STATUS: SKELETON — body pending.

When to use this skill

• Designing LINE OA strategy for a TW brand
• Setting up rich menu, auto-response, tagging
• Segmenting members for broadcasts
• Integrating LINE Pay into OA flow
• Measuring LINE OA ROI vs EDM

Do NOT use when

• Generic RFM → ecom-rfm-analysis
• CAC/LTV framework → biz-cac-ltv

Core concepts