Taiwan Promotional Campaign Operations

STATUS: SKELETON — body pending.

When to use this skill

• Planning a specific 檔期 (雙11, 618, 年中慶, etc.)
• Building year-round 檔期 calendar
• Cross-platform promo stacking design
• Inventory allocation across DTC + marketplace channels during peak
• Post-campaign 退貨 / 爭議 handling

Do NOT use when

• Ad ROI measurement → ecom-promo-roi
• Pricing strategy in isolation → tw-ecom-operations-pricing

Core concepts